Systems & mechanics
Rules, progression, resources, card interactions, balance and probabilistic analysis.
A LITTLE ABOUT ME
Alexander
Fridman.
Game systems designer.
Product & experience designer.
I bring together game systems, practical learning and experiences that connect people. My background combines physics, entrepreneurship, facilitation and creative production; today I also use AI-assisted workflows to turn ideas into playable and usable prototypes.
Game systemsLearning & educationExperiences & communitiesAI-assisted products
from ideas to interactive systems.Let’s connect ↗
THE THREAD THROUGH MY WORK
Systems with rules.
Experiences with people.
Physics taught me to look for structure. Building businesses and hosting groups taught me that people make a system work.
I now bring those perspectives together: a game with interesting decisions, a lesson learned through play, a team experience with a shared purpose, or a tool that helps someone create.
WHERE I WORK
Different fields.
A connected approach.
01
Game systems & interactive worlds
Rules, deckbuilding, resource loops, balance and player decisions — from tabletop concepts to browser prototypes.
Explore this field →02Critical thinking & education
Lessons, technique cards and practice games that make reasoning, manipulation and cognitive biases easier to explore.
Explore this field →03Corporate experiences & communities
Hosted scenarios, hybrid quests, onboarding activities and event gamification built around a shared goal.
Explore this field →04Creative tools & visual storytelling
Music workflows, stop-motion, dioramas and tools that support making and telling stories.
Explore this field →05AI-assisted product development
Prototyping, structured project knowledge and agent workflows that connect research, design and implementation.
Explore this field →06Learning through participation
Facilitated workshops, camps, role-playing scenarios and inclusive group experiences.
Explore this field →SELECTED WORK
Ideas you can explore.
Game systems
Deckbuilding, card interactions and an AI opponent.
Explore the card system and playable implementation that connect game rules, visual content and supporting tools.
Explore project →
Learning through play
Critical Mind — Faking News.
Short lessons, a technique encyclopedia and practice games for recognising manipulation and reasoning errors.
Explore project →
Teams & business
Mycelium Lab.
Corporate experiences, hybrid quests and event gamification that give people a shared challenge and meaningful roles.
Explore project →
Creative product design
RecoTune.
A music-tool project bringing tuning, recording, melody and practice workflows into one application.
Explore project →WHAT I BRING
From a clear brief
to something people can use.
Product framing
Turning an idea into a clear audience, use case, scope and testable prototype.
Learning design
Structuring concepts, exercises and feedback around active practice.
Facilitation & connection
Hosting groups, designing shared challenges and working with different participant needs.
Project coordination
Connecting art, UX, code, content and production into a workable delivery process.
AI & workflow design
Context routing, knowledge organisation, automation and AI-assisted prototyping.
EXPERIENCE
Building things.
Bringing people together.
2010
Founder & director
Funprazdnik
Designed and delivered intellectual entertainment, corporate events and role-playing scenarios.
2021–2023
Owner & director
Arena of Emotions
Led a board-game club, bringing together game culture, hospitality and community activity.
2023
Founder & director
Esh Blin · Tel Aviv
Created a community café combining hospitality, events and a place for people to connect.
Across roles
Organiser, facilitator & mentor
Educational & social programmes
Experience in camps, seminars, volunteer initiatives, inclusive programmes and cultural role-playing games.
BACKGROUND
A foundation in physics.
A practice built around people.
Bauman Moscow State Technical University
Master’s degree in Technical Physics; specialisation in optical physics and quantum electronics.
Higher School of Economics
Project-management coursework, including social entrepreneurship.
Languages: Russian · English, including technical English · Hebrew (basic)
LET’S CONNECT